Preliminary sketches of something whimsical, a mascot of sorts. Initial thought on a owl-faced neck label are shown as well.

Further refining of the idea for the mascot.

After speaking with the team, we decided the concept for the neck label was strong way to draw attention. Here are some alternative facial expressions for the neck label.

Here are some more comprehensive drawings for the presentation with color. The addition of the feather was for the label to further strength and tie to the neck label.

Packaging composition to help the client visualize the packaging.