Part 3 (feel free to see Part 2 and Part 1)
The final piece with director/instructor’s remarks. I addressed these in my final piece. I did a lot of small tweaks and readjusting of content from viewing the comps I made prior. 

I made a conscious effort to subtly tweak the line-spacing so that the paper folds went between the sentences. A small but powerful difference it makes. Looking at the paragraphs as blocks, I enjoyed reflecting the picture’s opening passage of Paradise Lost with the final passage of the content. 

Part 2 (part 1 can be found here)
I used Adobe InDesign to put all the content, following my initial sketches. However, the initial sketches did not take into account the size of the content. So I had to adjust. Inside InDesign, I used separate pages for the different views based off my comp (helps to have a physical copy to hold and measure.) I tinkered with the content as best as possible, but accommodations had to be made to ienclude all the content. 

After getting each view the way I wanted, I combined them to two tabloid pages in InDesign. This way when I printed I only needed to print a duplex page of tabloid.

I printed this comp for review. After this is the final tweaks.

This assignment was about taking a large amount of text and arranging it into a document for print. Considerations were to be made for the content, selection of images provided, other images if needed for enhancement. The exercise was in establishing a grid and using white space to drive the eye.

Part 1: Comps and sketches.
The first thing I did, after reading the material and content, was think about the print and folds. Wanting to challenge myself, I chose a map-fold and started with a tabloid paper and folded, sketching how I imagined the paragraphs laid out. Next was laying out the document in InDesign to reflect the paragraph structures I had in mind.

The assignment was to create the label and packaging for a new beer a client was hoping to launch. The title of the beer was called Burrowing Owl. The client wanted old Victorian sketches and a sense of whimsy.

I collaborated with my team and we discussed our what the client wanted. We created various examples that would satisfy the client. My individual contributions are shown here.

I focused on the concept of the burrowing owl and how creating a distinctive neck label would help differentiate and play with the client’s desire for whimsy. The label’s various owl facial expression would reflect the style of the beer, allow for creative packaging, give it a distinctive look on the shelves., and unifying the beers under a style. 

One of the first assignments I received in my Electronic Document and Page Layout class was create a letterform based one two letters of different typefaces. Then using that letterform, create a document that references and utilizes the letterform in the four principles of design.

Souvenir Shop

from French, for a remembrance or memory.

We all start somewhere. We change somewhere. We keep going from somewhere.